Master of Science in Information Systems, Informatics
Linnaeus University, Sweden — (2025)
Courses: Fundamentals of Information Systems, Contemporary issues in IS research and development, Information Systems Methodology, Big Data in Organizations, Business, and Society, and Degree Project. Statistical Data Analys (SAS, R, & SPSS).
Master of Business Administration, International Business
University of Southern Queensland, Australia — (2008)
Courses: Business Analysis and Decision Making, Financial Management, International Business,Marketing Strategy, Economics of the Business Environment, Business Computing, Comparative Law and Business, Global Employment Relation, Management and Organizational Behaviour, and StrategicManagement.
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Education
Master of Science in Ageing & Social Change
Linköping University, Sweden — (2024)
Bachelor of Business, Accounting/Marketing
Victoria University of Technology, Australia — (2004)
Courses: Ageing, Welfare, and the Sustainability of Societies, Foundations of Ageing Policies, Policy and policy advice in an Ageing Society, Social Structure, Inequality, and Exclusion in an Ageing World, Researching the Ageing Society I – Methods in Ageing and Social Change, Future perspectives on ageing and social change, and Sociology of the ageing society.
Courses: Microeconomic Principles, Business Statistics, Business Law, Management & Organization Behaviour, Accounting Information Systems, Corporate Finance, Advertising and Public Relations, Consumer Behaviour, Accounting for Decision-Making, Computer Applications, Macroeconomic Principles, Introduction to Marketing, Financial Accounting, Corporate Accounting, Management Accounting, Advanced Management Accounting, International Business Context, Strategic International Trade Operations, Corporate Law, Taxation Law & Practice, Auditing, Advanced Financial Accounting, Statistics for Business & Marketing, and Finance of International Trade.
Experiences
Digital Solutions for Informal Caregiver
Professional Translator
Linköping University Student Innovation (Aug 2024 – Jun 2025)
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Student innovation project with Linköping University in developed a digital solutions idea using NABC and Business Model Canvas, identifying customer needs, value propositions, and competitive positioning.
Freelance (Jan 2023 - Jul 2024)
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Delivered multilingual document translations (media, legal, technical) for Nordic, USA, and Southeast Asian clients.
Office Manager
Ynvisible Production AB/Ynvisibile Interactive Inc, Linköping, Sweden (Aug 2022 - Dec 2022) Part-time
Key Responsibilities:
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Financial Operations & Reporting: Managed daily bookkeeping and banking using Fortnox accounting software and SEB bank, incorporating invoicing, payment processing, and payroll, ensuring accuracy and compliance. Prepared and analyzed monthly cash flow and treasury reports, aiding in strategic financial decision-making.
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Vendor Management & Cost Control: Negotiated suppliers contracts to secure cost-effective agreements, optimizing procurement processes for production, office supplies and services. Established and maintained vendor relationships, ensuring operational efficiency and reduced costs.
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Global Team Collaboration: Collaborated with the global controller, taxconsultant, and international teams using collaboration tools (MicrosoftTeams) to provide administrative and financial support ensuring compliance with regulations. Facilitated effective communication and coordination among international stakeholders.
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Process Improvement & Office Efficiency: Streamlined administrative workflows and office management tasks, enhancing overall productivity and reducing routine task time. Identified and implemented process improvements that promoted operational efficiency.
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Travel & Event Coordination: Managed logistics for travel arrangements and organized events for both local and international teams, fostering team engagement and cohesion.
Achievements
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Cost Savings: Achieved 10%-25% savings in procurement costs through renegotiated contracts, optimizing the company’s budget.
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Financial Reporting Accuracy: Improved monthly financial report accuracy by 30% through enhanced data entry processes and error checking measures. Recognized and retrieved payment to the wrong accounts and doubled payments made prior to my tenure, amounting more than half a million SEK.
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Operational Efficiency: Streamlined workflows, resulting in a 15% reduction in time spent on routine tasks and increased overall office productivity.
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Successful Event Management: Efficiently organized team events and travel logistics for both local and international teams (Sweden, Finland, Germany, Portugal, the USA).
Digital Business Strategist
Cisarut Sdn Bhd, Kuala Lumpur, Malaysia (2007–2021)
Key Responsibilities:
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Business Development & Strategy: Founded and developed the e-commerce business, leveraging e-commerce platforms and digital business management systems to define target audiences and set strategic goals.
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Market Research & Product Sourcing: Conducted thorough market research using data analytics tools to identify profitable niches and sourced high-quality products while establishing strong relationships with suppliers for competitive pricing.
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Digital Marketing & Branding: Developed and executed multi-channel digital marketing campaigns using marketing automation tools, enhancing brand visibility and customer engagement across various platforms.
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E-commerce Platform Management: Built and optimized the e-commerce website to improve user experience, simplify navigation, and facilitate a smooth purchasing process. Integrated payment gateways, automated inventory management, and implemented customer service tools.
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Multi-Channel Sales Management (B2B, B2C, C2C): Managed sales across B2B, B2C, and C2C models, coordinating with both corporate clients and individual customers. Handled bulk corporate orders, customized gifting options, and ensured timely delivery.
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Financial & Accounting: Established accounting systems, monitored cash flows, and generated monthly and year-end financial reports for annual audits and taxation. Used financial insights to adjust procurement strategies and optimize stock levels.
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Customer Relationship Management: Built and maintained strong relationships with over five e-commerce platforms and corporate clients that significantly improved customer retention and satisfaction.
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Training & Community Engagement: Conducted e-commerce entrepreneurship workshops, sharing insights on business strategy, digital marketing, and financial management. Participated in government and industry conferences to expand the company’s reach.
Achievements:
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Revenue Growth: Increased annual revenue by 40% through the data-driven decisions facilitated by insights gathered from e-commerce analytics and the launch of product lines and expansion into additional corporate gifting markets across Southeast Asia (Singapore, Malaysia, and Indonesia markets).
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Digital Transformation Success: Transition from traditional retail to a digital e-commerce platform through integrated e-commerce systems, resulting in a 60% surge in customer base and a 50% increase in repeat purchases.
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Cost Optimization: Improved inventory turnover by 25% using inventory management software, allowing for data-driven procurement strategies that reduced excess stock and enhanced cash flow.
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Customer Retention: Increased customer retention by 50% by implementing personalized marketing strategies and enhancing customer service.
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High-Profile Partnerships: Secured contracts with renowned corporate clients (ambassadors, MNCs, and large public & private sectors), which contributed to 20% of total annual revenue.
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Training Program: Developed two public training workshops for raising young entrepreneurs.​
Business Analyst and ERP Lead
PT. Indorope Fibertama Perkasa, Surabaya, Indonesia (2015 – 2021)
​Key Responsibilities:
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One of the key people from the planning and start-up until the establishment of the marine rope manufacturing company.
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Supply Chain Management and Process Optimization: Conducted comprehensive feasibility studies to assess market potential and operational viability to inform strategic decision-making. Analyzed and optimized end-to-end supply chain processes, achieving stable raw material costs, a reduction in production costs, and enhanced production efficiency. Implemented streamlined processes for inventory management supported by the manufacturing system, leading to reduced lead times and a decrease in product defects through improved quality control measures.
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Financial Systems and Reporting: Implemented and set up accounting and manufacturing systems for accurate product costing, operations, reporting, and budgeting/forecasting structures. Developed and maintained financial reporting processes, improving reporting accuracy and supporting strategic decision-making capabilities. Created and monitored budgets, ensuring accurate financial forecasting and effective cost control measures.
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Cross-Functional Collaboration: Managed operational processes across multiple departments (administrative, production, finance, and accounting departments). Served as the liaison with tax consultants and external auditors, ensuring regulatory compliance and financial integrity.
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Data Analysis and Strategic Support: Leveraged data visualization and analytics tools to provide data-driven insights and recommendations to top management, optimizing resource allocation and maximizing ROI regarding growth initiatives and operational adjustments.
Achievements
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Operational Cost Savings: Implemented cost control measures that resulted in a 30% savings in operational costs and improved production efficiency through strategic analysis of supply chain expenditures.
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Financial Accuracy & Reporting Improvement: Established a financial reporting structure that enhanced reporting accuracy by 40%, leading to more informed decision-making and improved transparency for stakeholders.
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ISO & Lloyd’s Register Certification: Led the successful certification process for ISO 9001:2015 and Lloyd’s Register, ensuring the company adhered to international quality standards through integrated quality management systems.
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Process Optimization: Developed streamlined processes for inventory management and production, reducing lead times and improving operational workflows. Achieved a 15% reduction in product defects through optimized quality control measures.
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Increased Market Competitiveness: Pivoted marketing efforts from traditional approaches to high-impact trade exhibitions, increasing the company’s market presence and attracting new contracts that contributed to a 35% growth in new client acquisitions.
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Enhanced Financial Controls: Developed robust financial controls, reducing budget variances by 20% using accounting & manufacturing accounting systems, and ensuring efficient allocation of resources to help the company meet financial targets consistently.
​Business Accountant
Cisarut Sdn Bhd, Kuala Lumpur, Malaysia (2006)
​Key Responsibilities:
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Financial Record Keeping: Managed day-to-day bookkeeping and financial record maintenance, including data entry for accounts payable, receivables, and payroll using the UBS Accounting System, ensuring accuracy and compliance with company policies.
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Invoice and Payment Processing: Oversaw the processing of invoices, payments, and expense reimbursements, streamlining financial workflows to improve efficiency.
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Bank Reconciliation: Conducted monthly bank reconciliations to ensure consistency between internal financial records and bank statements.
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Financial Reporting Support: Assisted with preparing monthly and quarterly financial reports, working closely with the accounting team to meet reporting deadlines.
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Administrative Support: Provided general office support, including maintaining filing systems, organizing documentation, and handling office communications, contributing to a well-organized work environment.
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Customer & Vendor Coordination: Coordinated with vendors and clients on payment schedules, resolving discrepancies, and maintaining positive relationships
Achievements:
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Process Improvement: Identified and implemented process improvements that reduced invoice processing time by 20%, improving overall financial efficiency.
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Enhanced Accuracy in Reporting: Improved accuracy in financial reporting by implementing a checklist system for data entry, reducing errors by 30%.
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Cost Savings: Negotiated vendor payment terms that resulted in a 5% reduction in monthly operating expenses.
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Efficient Record Management: Developed an organized filing system that improved access to financial documents, reducing retrieval times for audits and reviews.
Courses
Asian Studies: Social Movement in East and South-East Asia
2024 | Lund University
​Research Foundations in the Digitalization of Society (AI, blockchain, RPA, and digital transformation)
2023 | Göteborg University
Qualifying Courses in Swedish (Svenska 3/C1)
2022 | Linnaeus University
Business Analyst
2023 | LinkedIn and Microsoft
Data Analysis
2023 | LinkedIn and Microsoft
Project Management
2023 | LinkedIn and Microsoft
Mandarin Language & Literature
2006 | Shanghai Jiao Tong University
Skills & Expertise
Data Analysis & Technical
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Power BI
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Excel
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WEKA Big Data Analysis
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SQL
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Phyton
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SPSS
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R
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SAS
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CRISP-DM Method
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Azure Spark Databricks​​
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Problem Graph
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BPMN-Models Process Flows
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Infomation Modelling
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Alternative Matrix and Design Graph
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ERP Business System (Fortnox, Accurate, UBS, MYOB)
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Text Mining/Sentiment Analysis
Digital Marketing & E-commerce
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Digital Transformation Strategy
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Multi-Channel Marketing (B2B, B2C, C2C), SEO, Social Media, and
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Content Marketing
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E-commerce Platform Management & Optimization
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Customer Insights & Data-Driven Marketing
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User Experience (UX) Improvement
Business & Financial
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Feasibility Studies & Market Analysis
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Cost Optimization & Procurement
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IFRS Compliance & Financial Reporting
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Costing and FInancial Management
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Business Analysis & Strategy Development
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Financial Forecasting, Budgeting & Cash Flow Management
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Profit & Loss (P&L) Management
Supply Chain & Operations
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Supply Chain Management & Optimization
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Inventory Management & Procurement
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Vendor Relationship Management & Contract Negotiation
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ISO 9001 Certification & Compliance Processes
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Manufacturing Process Improvement
Language
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English (Speaking/Writing/Reading: Fluent)
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Swedish (Speaking: Conversational, Writing & Reading: Intermediate)
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Mandarin (Speaking: Conversational, Writing & Reading: Basic)
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Bahasa Indonesian (Speaking/Writing/Reading: Fluent)
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Bahasa Malay (Speaking: Conversational, Writing & Reading: Intermediate)
Testimonials
Nicke Thai / License and Process Owner at Configura AB
"Paulina and I worked together on the start-up projects of a marine rope factory in Indonesia. She consistently gave 100 percent effort to the team and played a significant role in the business and the implementation of the manufacturing accounting system, ensuring the country’s standard compliance.
She had excellent time management skills and a knack for keeping everyone productive during intense periods. Any team would be lucky to have Paulina, and I couldn’t recommend her more for any business looking for new talent."
Luah Hean Kee/ Managing Director at Luah & Associates Management Consultants Sdn. Bhd.
"I have been closely acquainted with Miss Paulina Yunita as a business associates since year 2007. Miss Paulina Yunita was appointed as the Accountant of Cisarut Sdn Bherhad, Malaysia since July 2007. Throughout her service with her abovesaid Company, she proved herself to be diligent and accountable executive, she is a person of great capability and leadership, whom I found to be responsible and trustworthy. She left the Company on 24th April 2021 on her own accord in search of better prospect. With her great determination for success, I do hope she will be given the assistance or any other kind of encouragements which have connection to her career."
Auliya Utari/ Senior PPIC Planner, Indonesia
“Mrs. Paulina was one of my managers at PT Indorope Fibertama Perkasa. I was greatly helped by her presence in structuring, data collecting and reporting of operational production and inventory when I started my first career as PPIC Staff at the company. I was impressed by Mrs. Paulina’s problem-solving abilities. With Mrs. Paulina’s abilities, the difference between reports and actual activity can be resolved properly. I’m optimistic that Mrs. Paulina will always be successful throughout her career.nial.”
Bram van Dongen / Business Support Manager at SAAB AB
“I had the pleasure to study Swedish (Qualifying Course in Swedish, 67,5 ECTS) with Paulina at Linköping University for one year. During this intensive time, we also worked together on several group assignments. Personally, I was most of all impressed by her character. Paulina is a very caring, responsible, and fun person to meet and work along with. She is efficient and communicates always extremely well.
She can work independently equally well as she can in a team environment and most importantly knows how to adapt towards her colleagues to achieve together the maximum possible result. In my opinion Paulina would be an asset to any team!"
Michael Bader / Procurement Professional at Volvo Cars
“I had the opportunity to mentor Paulina through a mentorship program for few months during 2022. Paulina is a bright women with a very strong academic background & professional working experience. She took all suggestions & recommendation we discussed during our meetings seriously and acted on them. It became evident very early in my interactions with her that she is kind, caring and compassionate individual. She is continuously helping & supporting others through volunteering for meaningful causes. I had the pleasure also to learn from her. She taught me to be more persistent and fight for what I am passionate for."
Johan Jonasson/ Operational Excellence Lead at Qualcomm
"I’ve gotten to know Paulina through my engagement with Yrkesdörren. Through our conversations, Paulina has demonstrated engagement, a personal drive, and a clear goal orientation in her ambitions to continue developing and nurturing her previous expertise and experiences within finance, accounting, economics, admin, and business control.
With her deep academic background and professional experiences, I’m convinced that Paulina would easily and quickly be able to adapt and excel within any organization. She is also a skilled communicator who carries a positive attitude and engagement, which are also contributing factors to my recommendation of her."
Hela Galvis / Project Manager at Linköping Science Park
“Jag träffade Paulina på universitetet när vi studerade svenska tillsammans. Hon var mycket engagerad i kursen och lärde sig snabbt. Hon är en ansvarsfull och hårt arbetande person och jag är säker på att hon kommer passa superbra som kollega!”
Noor Hafizah Muhamad / Regional Government Affairs, Malaysia
"Paulina and I were course mates back when we did our MBA. She is an intelligent person with international experiences both as a student and as a business women. More importantly she is kind and helpful person, always there to help out a friend with her studies (especially accounting for me) and for life advices. She is always up for a good coffee session too!"